P A C K A G I N G & B R A N D I N G
HIVE SNACKS
Hive Snacks is a fictional candy company that produces chocolate candy with honey inclusions and sweetened with maple sugar. The company uses natural & sustainable packaging such as uncoated cardstock for the outer box and beeswax wraps for the chocolate bars - to help manage the oils.
I wanted the brand to evoke a sense of fun and nostalgia with its throwback to classic comic books and pop art styles. I avoided making the packaging look premium or "super healthy" to compete with other bars in the same price range.
